Kryolan was founded on a clear philosophy: Make-up Is A Science but above all, it is an art form brought to life by skilled artists. Every product we create exists to empower make-up professionals to express their creativity, craftsmanship, and individuality. This human artistry is at the core of everything we do. At the same time, every real application of make-up by an artist represents the true use of our products and therefore our business. Replacing this with AI-generated visuals removes not only the artist, but also the authentic connection to our products and their value.



While we recognize that AI-generated imagery can serve as a useful tool in certain contexts, we must be unequivocally clear: AI-generated make-up images have no place in Kryolan-related communication, campaigns, or collaborations.

This is not a matter of trend or preference – it is a matter of principle.

Our recent experience has shown that the use of AI-generated make-up visuals not only contradicts our brand philosophy but is also rejected by our community. The response was clear and immediate: our audience values authenticity, real artistry, and the work of human creators. They expect and deserve nothing less from us.



For this reason, we are establishing the following directive, effective immediately:
· The use of AI-generated make-up imagery in any Kryolan-related content is strictly prohibited.
· This applies to all partners, agencies, creators, and collaborators working with or on behalf of Kryolan.
· All visual content must reflect real make-up artistry created using our products.

We are committed to protecting and elevating the work of make-up artists worldwide. This is not only a responsibility to our founder’s vision, but also to the global community that trusts and defines our brand.